Topic 1. Build Your Lean Canvas
Get ready to take your initial idea to the next level with the Lean Canvas. This powerful tool will help you think through how to describe your business by looking at your customers, their problem, the unique value you and your team provides, your solution, and more.
Topic 2. Understand Your Customers
You have to first figure out what the problem is, and not the solution. This means knowing and understanding the problem from your market’s point-of-view, what the problem going away looks like for them, and then building a solution to meet that view. This section will help you learn what questions to ask so you understand how to build the right product for those customers.
Topic 3. Give Your Elevator Pitch
Thirty seconds may be all the time you have to get the attention and curiosity of an investor or prospective customer. This means you must be able to describe what customers you serve, the problem those customers have, and the solution your product provides.
Topic 4. Make Progress With Goals
Dreams need to be grounded in reality if your plan is to make them work. To make progress, we need to set and take strategic steps, which requires us to identify objectives and expected key
Topic 5. Check Your Progress
Many startups mistake the activities and outputs of their work as outcomes, which is dangerous. You need to make sure that you finish tasks against your goals to make progress. It is easy to fall into the habit of doing work without getting any results. You need to set focused goals, look for key results, and learn to set new goals based on what happens.
Topic 6. Grow Your Business With KPIs
At this point, you must establish how you plan to measure your success and build value for your customers and your business. This part will look at value and growth
Topic 7. Master Your Pitch
Your pitch is your moment to shine. How can you inform and entertain while still communicating and reinforcing the belief that you are a low-risk high-return investment for this
Topic 8. Get More Done
When you start a business you sign yourself up to be challenged and stretched in ways you never imagined. This endeavor will teach you about your strengths and weaknesses, and it will show you where you need to reach out and get assistance so you can continue to deliver results. These videos will provide you with some helpful tips to use productivity tools and systems to get more done.
Topic 9. The Power of Branding
Learn how to use the most powerful branding tools and techniques to elevate your brand equity and connect to your target audience. Featuring Thought Leader Chuck Pettis, President of Brand Solutions and former VP of Marketing at MakerBot where he helped them realize a $400M exit. He shares his secrets to building a solid brand strategy to help startups attract customers and investors, and grow their company.
Topic 10. 21 Ways to Blow Up Your Company
There are many ways entrepreneurs can blow up a company. Whether it’s hiring bad employees and ignoring your customers to lacking goals and focusing on your needs instead of investors, committing any of these 21 ways could put you out-of-business.
Topic 11. Engage With Mentors
Mentor meetings are opportunities to address challenges and gain insights that could change the course of your company. In this section, you will learn techniques for holding productive mentor meetings and optimizing interactions to move your business forward.
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